seller playbook →

Selling,
in six steps.

The detailed playbook — from valuation to closing day.

01

Get a real valuation

Not Zillow. A licensed agent should pull recent comps within 0.5 miles of your home, adjust for square footage and condition, and give you a range — not a single number.

02

Prepare the home

Declutter aggressively. Deep clean. Paint baseboards. Fix the broken doorknob. Stage living areas. Pre-listing prep typically adds 1-3% to sale price — and shortens days on market.

03

Price it strategically

Pricing too high kills momentum; pricing too low leaves money on the table. The optimal entry price gets multiple offers in the first 7-10 days. We use comps + market velocity to set it.

04

Market professionally

Pro photography. Drone footage. Cinematic walkthrough video. MLS placement. Social distribution. Paid ads to local buyers. Every listing gets the full treatment.

05

Negotiate the offers

Highest offer isn't always the best offer. Cash, contingencies, timeline, financing — all matter. We negotiate every term, not just price.

06

Close cleanly

Inspection responses. Appraisal management. Title coordination. Final walkthrough. Closing day. We project-manage the whole transaction so you don't have to.

your real estate person →

Elia Kfoury

Elia Kfoury · eXp Realty · DRE

Born here, raised here, bought my first home here. Real estate isn't just my job — it's about helping neighbors find the home that actually fits their life.

phone+19093719116
emailgeorge.k9137@gmail.com
officeWest Covina, CA
ready? →

Get a real number.

Request Valuation →